“WPBeijing China Marketing Introduces Its China Trade Fair Exhibition Strategic Marketing Philosophy - PR.com” plus 2 more

WPBeijing China Marketing Introduces Its China Trade Fair Exhibition Strategic Marketing Philosophy - PR.com
Dani Alves: Real Madrid Coach Jose Mourinho Will Not Change Barcelona's Philosophy - goal.com
Philosophy Lite: Catch a glimpse of God's glory - Victoria Advocate

WPBeijing China Marketing Introduces Its China Trade Fair Exhibition Strategic Marketing Philosophy - PR.com

Posted: 15 Aug 2010 11:55 PM PDT

WPBeijing China Marketing Introduces Its China Trade Fair Exhibition Strategic Marketing Philosophy

WPBeijing's Exhibition Marketing improves the efficiency and competitiveness of overseas Small or medium businesses exhibiting in China, increasing their targeted market site traffic and sales ratio providing a positive attitude to China business.

Beijing, China, August 16, 2010 --(PR.com)-- With the global economic crisis of the past 18 months we have seen a change in world order and relationships.

Whilst already a dominant player, China has become a more attractive destination for overseas SME"s looking for new markets.

This has resulted in an increase in business interests in China, from companies keen to experience or expand their China market.

However their experiences have not always been positive.

Many choose the China International Trade Fair circuit as their starting point and come here with high hopes and Great Expectations.

But in a recent survey WPBeijing noted that many SME exhibitors said the results of their China Event or Exhibition had not been as satisfactory as they had hoped.

Few had prepared any exhibition marketing plan or given it much strategic thought.

WPBeijing's Managing Director, Ms Yu explains:

[i]"These days Trade Shows are "New Media," an important part of many companies marketing mix. The trade show has evolved and is now more professional, and competitive, especially in China where the market is running hot. Businesses thinking of trade exhibits need to spend as much time on an exhibition strategic plan as they would on any other campaign.

What might work in Dubai, Berlin or Kuwait isn't necessarily going to work in China but can be difficult to understand without local knowledge or experience"[/i]

Results show a successful trade fair is more than simply designing a good looking or hi tech state of the art booth. Visual appeal is important but is really dressing, the icing on the cake.

Planning determines how successful the design is in the end, not the other way round.

Ms Yu again:

"Of course these companies see the need for planning, they have a professional financial plan, business plan and marketing plan but don't tie their event into the overall objective. In short, their exhibition was running as a unit separate from the overall aim of the company. Put another way, they had forgotten their strategic objective, the Who, What, How and Why are we here."

Many cited problems with language barriers, lack of any real support and acute shortage of reliable, up to date information from which to make crucial management decisions forcing them to rely on the local show organiser and their sub contracted exhibition crews.

This is a far from ideal situation and many companies, especially the smaller enterprises felt like they did not really get good value for money or service and left with a negative view of China and business practice here.

The problems mentioned above withstanding, part of the problem has to be accepted by the companies themselves in not preparing or planning sufficiently.

Focusing on stand design and aesthetics and looking at it from one's own perspective, not potential clients makes it more difficult for clients to do business with them, or from another perspective, easier for the competition.

WPBeijing's Strategic Marketing Philosophy will help overseas SME's ensure their exhibition is an integral part part of strategic marketing, orchestrated and organised in a logical, clear, systematic way dovetailing into the into total marketing plan.

Vital pre and post show marketing opportunities pave the way to increase highly targeted visitors and effective follow up resolves unanswered queries increasing the conversion rate.

As a locally based studio with some 8 years experience WPBeijing is ideally placed to represent small and medium businesses and to follow up to ensure that the expectations and demands of the exhibitor are indeed met.

They become a China extension of the off shore company, building a bridge between the countries to provide a positive working experience and change perspectives.

By presenting a better service WPBeijing expects SME's to benefit and compete with local players on an equal footing maximising the results of their China Trade Fair Events.

WPBeijing China Marketing is a multi lingual global marketing studio with native speaking English, Chinese and Russian directors based in the heart of the CBD in Beijing.

Since 1999 they have specialised in providing marketing services for many companies that require support in:
customer relationship management,
advertising,
consulting,
market research,
branding and related marketing functions
as well as critical, cost effective marketing and branding solutions essential for international companies doing business in China including strategic planning and coordination for;
events,
trade exhibitions,
conventions,
product launches
and media conferences.

For details visit http://www.wpbeijing.com

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Dani Alves: Real Madrid Coach Jose Mourinho Will Not Change Barcelona's Philosophy - goal.com

Posted: 20 Aug 2010 06:02 AM PDT

By Paul Macdonald

Aug 20, 2010 6:57:00 AM

Dani Alves, Jesus Navas, Barcelona, Sevilla (Getty Images)

Teams

Players

The Portuguese coach will guide Los Blancos into the new La Liga season, beginning with a trip to Mallorca next weekend, and has enlisted a number of new recruits to provide Blaugrana boss Pep Guardiola with his most difficult challenge yet.

However, speaking with Spanish publication Sport, Alves insists that Barcelona will not alter their tactical outlook, and that he has complete faith in Guardiola to bring more success to the Camp Nou.

He commented: "We are not playing against [Jose] Mourinho, we are competing against 19 teams, and of course [Real] Madrid are our direct rivals at the moment. It makes no difference with or without Mourinho, the way Barcelona compete will not change.

"We must continue under [Pep] Guardiola because his concepts are the best I've ever had and I still think he is going to be the best coach in my career."

Intriguingly, Alves also said in the interview that he had considered representing Spain earlier in his career having discussed the situation with Villarreal midfielder Marcos Senna, but is delighted to have decided to represent Brazil.

He added: "It was a possibility that I discussed with Marcos Senna at the time. I never said no to that possibility [of playing with Spain].

"Thank God, I could realise my dream of defending the jersey of the Brazilian team."

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Philosophy Lite: Catch a glimpse of God's glory - Victoria Advocate

Posted: 27 Aug 2010 02:22 PM PDT

Originally published August 27, 2010 at midnight, updated August 27, 2010 at midnight

By Raymond Smith

Who can describe the glory of God? Some people have had a near-death experience in which they saw a brilliant light and a person whom they thought was Jesus, but they had trouble communicating their experience because they could not find the words. I have never had such an experience, but the Bible gives us a good description within the limitations of our language.

First of all, glory is described in the dictionary as majesty, resplendent beauty and magnificence. The Hebrew word most commonly used for God's glory is splendor, but other words are excellency and honor.

We recently viewed a DVD on Ansel Adams the naturalist photographer. In young adulthood, he made a trip to Yosemite and for the rest of his life he was consumed with capturing on film the beauty, wonder and glory of that area. If we should somehow be inspired with the glory of God, it would possess us the rest of our lives to worship and acknowledge His glory. We would no doubt have a daily awareness of the wonder and beauty of His creation. Can you imagine the joy and confidence that would give you? Psalm 111:2, "Great are the works of the Lord; they are pondered by all that delight in them." Psalm 8:1, " O Lord, how majestic is your name in all the earth! You have set Your glory above the heavens."

All great kings of history maintained a certain glory or majesty, so they would have the respect of the people. God is the supreme authority. He said, "I am the Lord, that is my name! I will not share my glory with another." God's glory was so overwhelming in one case that the priests could not stand to minister in the temple (I Kings 8: 11) When the apostle John saw the risen Jesus in all his glory (Revelation 1:17), he "fell at his feet as though dead." God has given man a smidgen of His glory, for man was created in God's image, but without the awesome visible effects that alone are God's. Those visible effects were smoke, fire, cloud, light and a rainbow. Alas, all too often, man does not live up to the glory given him by his Maker. Man's glory is passing away and will go with him to the grave, but God's glory is forever.

We cannot add to His glory, for He is already perfectly and infinitely glorious. Rather, for us to glorify God means for us to ascribe the glory that is due His name in worship. To live lives that reflect His glory. To bear fruit as in John 15:8: "Herein is my father glorified that ye bear much fruit; so shall ye be my disciples." It is for us to show the world the glory of this all-powerful sovereign To catch a glimpse of the glory of God is to dedicate ourselves happily to His purposes.

Glory be to the Father, Son and Holy Spirit. Amen.

Raymond F. Smith is a deacon at Fellowship Bible Church in Victoria and President of Strong Families of Victoria.

Philosophy

Friday, August 27, 2010