Monday, June 21, 2010

“American Academy of Periodontology (AAP) Statement Aligns with Millennium Dental Technologies' Treatment Philosophy - TMCnet” plus 2 more

“American Academy of Periodontology (AAP) Statement Aligns with Millennium Dental Technologies' Treatment Philosophy - TMCnet” plus 2 more

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American Academy of Periodontology (AAP) Statement Aligns with Millennium Dental Technologies' Treatment Philosophy - TMCnet

Posted: 21 Jun 2010 06:31 AM PDT

TMCNet: American Academy of Periodontology (AAP) Statement Aligns with Millennium Dental Technologies' Treatment Philosophy

American Academy of Periodontology (AAP) Statement Aligns with Millennium Dental Technologies' Treatment Philosophy

CERRITOS, Calif. --(Business Wire)--

Millennium Dental Technologies, Inc. (MDT), pioneers of the patented LANAP™ protocol for the treatment of gum disease and the manufacturer of the PerioLase® MVP-7™ digital dental laser, are aligned with the American Academy of Periodontology (AAP) position statement that "efforts should be made to save a patient's natural dentition."

MDT is in complete agreement with AAP that classifies surgical procedures such as tooth extraction and dental implant placement as last-resort techniques. The ideal is to provide treatment that offers a "clinically proven regenerative outcome" as well as one that allows clinicians to save previously "unsaveable" teeth-treatments such as MDT's own LANAP™ protocol. While some contend that patients are dictating suboptimal treatment choices for the sake of comfort or convenience, LANAP™ treatment stands out as a choice that offers preferred health benefits in addition to the comfort and convenience that boost patient compliance. It's all about the patient.

The AAP statement points out that, "recent scientific advances in regeneration have made restoring lost periodontal tissues more predictable," a clear bonus for patients with gum disease. It is the standard of care that dental professionals inform patients of all their treatment options, and the LANAP™ protocol is well on its way to be part of that standard of care.

"At the heart of the matter, the LANAP™ treatment's ability to build healthy bone and tissue lies at the core of its success," said Robert H. Gregg, DDS, President of Millennium Dental Technologies, Inc., and President of The Institute for Advanced Laser Dentistry." Few procedures exist in medicine that offer such win-win outcomes. In the case of LANAP™ tretment, patients benefit from both the advanced capabilities of state-of-the-art lasers and the conservative protocol that favors the preservation of natural dentition."

In actuality, the LANAP™ procedure was designed for this very reason. The PerioLase® MVP-7™ laser used to perform it offers two primary benefits. First, its preference for infected tissue and germs allows clinicians to destroy only diseased areas while preserving healthy tissue. Second, those clinicians trained in its use are able to stimulate the regeneration of native tissues.

The controversy that triggered AAP's statement occurred when the Dental Tribune publication published an opinion piece implying that periodontists are opting to perform extractions and invasive dental implant procedures due to patients' reluctance to comply with more beneficial treatment options. Here again, the LANAP™ protocol demonstrates its benefits, as the minimally invasive treatment and the relatively easy recovery inspires positive patient response and high rates of compliance.

Evidence-based therapies that offer so many positive outcomes are rare and science is continuing to prove the clinical benefits of the LANAP™ protocol for patients with all stages of gum disease, including the most severe. While it has not yet become the standard of care, the consistent reproduction of positive outcomes and additional university-based clinical research indicates that the standards will soon evolve to catch up with the science.

MDT continues its initiative of enabling doctors to practice a scientifically proven regenerative outcome in periodontal disease patients and supports AAP's recent statement underscoring the importance of such procedures.

To learn more about how Millennium Dental Technologies, Inc.'s patented LANAP™ protocol and the PerioLase® MVP-7 digital dental laser align with the American Academy of Periodontology's recent statements regarding treatment options, visit www.millenniumdental.com.

ABOUT MILLENNIUM DENTAL TECHNOLOGIES, INC. Headquartered in Cerritos, Calif., Millennium Dental Technologies, Inc. is the developer of the LANAP™ protocol for the treatment of gum disease and the manufacturer of the PerioLase® MVP-7™ digital dental laser. By providing a simple and comfortable experience with unique bone-building clinical results, MDT's FDA-cleared and patented LANAP protocol removes the fear from gum disease treatment, offering a vastly less painful and less invasive regenerative treatment alternative to conventional scalpel/suture flap surgery; its PerioLase® MVP-7™ is a 6-watt free-running variable pulsed Nd:YAG dental laser featuring digital technology and 7 pulse durations-the most available on the market-giving it the power and versatility to perform a wide range of soft- and hard-tissue laser procedures. Established in 1990, the company's founding clinicians, Robert H. Gregg, II, D.D.S. and Delwin K. McCarthy, D.D.S., continue to operate the company with a shared vision and purpose: To create better clinical outcomes in periodontal disease patients-and to remain true to the guiding principle-"It's all about the patient." For more information, visit www.millenniumdental.com.


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TRANSPORTATION EDITORS Contact: Jen Miller of Philosophy Communication, +1-303-638 ... - TMCnet

Posted: 21 Jun 2010 02:09 PM PDT

(U.S. Newswire Via Acquire Media NewsEdge) DENVER, June 21 /PRNewswire/ -- 911ETA (Emergency Traffic Alerts) was named second runner-up in the NAVTEQ Global LBS Challenge. 911ETA is a Denver-based technology company, developing a system that would alert the motoring public about responding emergency vehicles. NAVTEQ is the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world. 911ETA was second runner-up out of nine finalists in a competition that received more than 200 entries.

B&C Electronic Engineering developed 911ETA after years of creating microprocessor-based controls for the embedded environment. Before starting B&C Electronic Engineering, its executives had extensive background working for emergency management and developing response policy for the Denver Fire Department. The combination of technology and emergency response lead B&C founders Juan Gutierrez and Carl Johnson to see a need for and conceive of 911ETA. Currently, 911ETA is in a pilot program with Denver West Metro Fire Department as the company continues to develop the product for a public launch.

"On average, response time of an emergency vehicle is increased by at least 43 seconds because of traffic delays. In an emergency, 43 seconds can be a lifetime. Plus, there are frequent accidents between responding emergency vehicles and drivers, creating unnecessary hazards. This technology is about public safety and saving lives," said Gutierrez. "The money we've won from the NAVTEQ Global LBS Challenge will allow us to further develop this product and launch it sooner." The nine finalist applications in the NAVTEQ Global LBS Challenge were evaluated by a prominent panel of seven judges consisting of executives from leading wireless, technology and venture capital companies, including deCarta, HTC, Imagination Technologies, Intel, Microsoft Bing Maps, Sony Ericsson and Tanla.



The technology behind 911ETA is patent pending and leverages GPS technology to inform the motoring public of responding emergency vehicles in the area. When fully functional, the system will alert drivers via GPS, smartphones, and Personal Navigation Devices (PND) of any emergency vehicles responding to a call. Additionally, the system will reroute traffic around emergency scenes that are blocking streets or intersections. Ultimately, 911ETA will save drive time, fuel, greenhouse gases and most importantly, lives.

First launched in 2003, the NAVTEQ Global LBS Challenge is a worldwide competition conducted by NAVTEQ Network for DevelopersT (NN4D), daring application developers around the world to build innovative location-based services (LBS) using dynamic positioning technology and NAVTEQ@ maps. Integrating the accuracy and richness of NAVTEQ digital map data and LBS content facilitates the timely evolution of the next wave of location-aware applications. The Global LBS Challenge has become the premier event in the LBS industry for shining the spotlight on global LBS innovation and opportunity. Over 32 percent of the finalists from the past six years have gone on to receive venture capital funding or launch commercially-distributed applications. For more information on this year's competition, go to http://www.LBSChallenge.com.

About B&C Electronic Engineering B&C Electronic Engineering, Inc., designs, engineers, and manufactures custom microprocessor-based controls for the embedded environment. For more than 25 years the company has brought innovative solutions to customers in the communications, car wash, and wireless devices industries. The company has developed and is preparing to launch 911ETA by the end of 2010. For more information, visit http://www.911ETA.com.

SOURCE 911ETA -0- (c) 2010 U.S. Newswire Corp.

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For Interior Designers, D.I.Y. Philosophy Extends to Web Magazine - Blueridgenow.com

Posted: 21 Jun 2010 11:17 AM PDT

Michelle Adams, 27, a former market assistant at Domino, and Patrick Cline, 34, a photographer and photo retoucher, were talking about that in May 2009 after Condé Nast closed Domino, its sprightly home magazine. Over dinner at Chili's, they mourned the loss of the magazine and other design magazines, like Blueprint and House & Garden, and joked that they should start their own.

"People were missing all the magazines that had folded, and it was really disappointing that no one came along" with replacements, said Ms. Adams, who is also a textile designer.

They created Lonny, an online shelter magazine, which put its first issue up in October and immediately caught the attention of design circles as well as advertisers and print publishers.

Lonny looks and acts like a print magazine, not a Web site or a blog. It has pages to turn, a table of contents and full-page ads. But it offers Web-only benefits like zoomable, clickable images, so readers can inspect a lamp displayed in a photograph of someone's living room and then click to buy it.

Many readers still like to lounge on the couch and flip through glossy pages with big stylish photos, but as mainstays like Domino and Gourmet disappear, readers are forced to look elsewhere. The Web sites of magazines like Lucky, Bon Appétit and Architectural Digest, however, are either underdeveloped or visually different from their print counterparts.

Lonny's readership is still small — since October, 600,000 people have read it. But the interest that the low-cost magazine has generated among publishers and advertisers has implications for other image-rich print publications covering fashion, travel and food. This is especially true with the promise of new devices like the iPad that make online reading an experience more like reading in print.

On Monday, Lonny, which is based in New York, will announce that it has raised an undisclosed sum from Kristoffer Mack, an investment banker and investor in young Internet companies, and J. Christopher Burch, a venture capitalist and a founder of the fashion label Tory Burch.

"The shelter design industry is incredibly discombobulated," Mr. Mack said. "There's a ton of money and it's completely unprofitable, so it seemed to be a perfect place to find highly disruptive technologies."

Lonny is published every other month using Issuu, a Web platform where, for $19 a month, anyone can upload a PDF and instantly create an online magazine that looks like a print one.

"A Web site is continuous and constantly changing, whereas a digital publication has a start and finish, a unique purpose for that one goal," said Astrid Sandoval, chief commercial officer for Issuu. "We want to recreate the best of the print reading experience, where people might spend three full focused hours on that, and enhance it with the digital world."

For the first issue, Ms. Adams and Mr. Cline roped designers and magazine editors they had met in the industry into letting them photograph their homes. They spent $1,000 of their own money and borrowed Ms. Adams's parents' car to drive to shoots. They bartered for free photo-processing and equipment in exchange for ads.

Exhausted and assuming that Lonny would never amount to more than a hobby alongside their day jobs, they went to Paris to vacation and photograph. They woke up from a jetlagged nap to find their in-boxes full of messages from advertisers who wanted to buy ads in the second issue. They hired an ad sales representative, without meeting him in person, the same day.

Ballard Designs, the home furnishings company, was one of the first advertisers to call. It placed an ad similar to those it placed in print magazines, but offered a 15 percent discount for people who clicked on the ad.

"Typically, we have found that online advertising has not been very effective for us, but the click-throughs and the performance of the ad surprised us in the fact that it did quite well," said James Pope, director for business development and retail at Ballard. "Lonny shows you can be online and still be a very designer-oriented, well-designed, graphical piece."

Kate Spade, the handbag and home décor designer; Mitchell Gold, the furniture company; and One Kings Lane, the home décor private sales site, have also advertised in Lonny.

With its low-cost operation, Lonny startles people who have worked in the industry. Ms. Adams styles and edits, and Mr. Cline photographs everything. They hired an assistant who attends shoots, taking her own photos so she can learn the sources for items like sofas or chandeliers and link to them in the magazine.

Lonny added how-to videos and search to its site, so readers can search for all the bedrooms it has featured, for instance, and will let people create online scrapbooks, the digital version of the tear sheet collections hidden in design lovers' closets.

For one of the issues, they shot the upstate New York country home of Eddie Ross, who now runs a design company and was formerly senior style editor of Martha Stewart Living.

A typical shoot for Martha Stewart required seven people and "meetings about Pantone chip colors and meetings about meetings," Mr. Ross said. "It was just crazy, because who lives like this, in a $300,000 room I put together? I'm sorry, but I can't relate to a $40,000 mirrored coffee table."

Lonny displays people's own décor, instead of shipping in items to redecorate homes, as many magazines do. In the case of Mr. Ross's home, that meant including lamps found in a Goodwill store.

The technique infuses the magazine with the accessibility that Domino was known for. "It's not as stiff," Mr. Cline said. "We'll leave lamps on and animals walking through shots." At daylong shoots for print magazines, he used to get four usable photos. At Lonny, he typically gets 27.

No one in the industry is saying that Lonny-type magazines will save publishing. But it does provide an avenue toward electronic reading devices like the iPad. Publications often mimic what came before, said Adam L. Penenberg, a journalism professor at New York University.

But, he said, "you'll know a new narrative form has emerged when you have to consume a particular story on an iPad to truly understand its content, and reading it on any other platform simply wouldn't work."

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