“NY Times’ Sulzberger Explains Philosophy Behind Charging for ... - Wired News” plus 3 more |
- NY Times’ Sulzberger Explains Philosophy Behind Charging for ... - Wired News
- Toyota's guru spreads his philosophy of profit - New Zealand Herald
- Psion Launches the New Workabout Pro 3 ' the Fastest and Most Modular ... - Consumer Electronics Net
- CONTENTSERV Decides Against Participation at CeBIT 2010 - PR Inside
| NY Times’ Sulzberger Explains Philosophy Behind Charging for ... - Wired News Posted: 04 Mar 2010 03:29 AM PST New York Times publisher Arthur Sulzberger, Jr. plans to start charging readers for access to more than an as-yet-undetermined number of articles per month on NYTimes.com starting next year. At the Financial Times' Digital Media and Business Conference on Tuesday in London, he said, "print will remain an important part of our long-range strategy" — even as younger readers used to reading things digitally become a larger percentage of the populace — but that without charging for online and mobile content, the publication's quality would suffer. That said, Sulzberger is in no rush. As he said at a recent PaidContent conference the New York Times will wait until 2011 to start charging for unlimited access to its articles, because "you don't get any prizes for getting it fast — you get prizes for getting it right." Out of the Times' current digital strategies, which also includes a mobile app, he said the NYTimes.com website offers the most promising opportunity to charge users. "Our readers know that the Times brings them authoritative journalism, news and opinion," said Sulzberger, "and we believe they are willing to pay for that content online just as many of them are already paying a significant price for it in print." Indeed — the Times charges $5.85 to $11.70 per week depending on where a subscriber lives. Print subscribers will continue to have unlimited free access to NYTimes.com, but one imagines that a digital-only subscription for the web, cellphone, and tablet would cost much less. (We chose $3 per month in the poll below; the Times asked its users last summer if they would pay $5 per month.) Sulzberger continues to omit price from public discussions of the digital version of the Times, but in the music and book publishing industries, companies have attempted to set digital prices at about the same as their physical counterparts with mixed results. With the right price, The Times might succeed in converting some of its loyal print readers who want to pay less to read it online, as opposed to reading it on expensive paper. And the "first few articles are free" plan may also succeed in snagging new subscriptions from readers whose careers or other interests make the Times more valuable to them than it is to the average person. But the problem, when it comes to the vast majority of the Times' potential subscribers, is that unlike print readers, readers on the web — and to a lesser extent, those who read through a mobile app — are surrounded by the immediate availability of nearly every other publication on the planet. And these days, every news story seems to appear on tens or hundreds of sites within a few hours of appearing online — especially if it originates on a popular site like NYTimes.com. Casual web users who hit the New York Times paywall after trying to read one free story more than they are allotted per month may just click their back buttons, or search for the facts in the headline in Google and read the story somewhere else. In other words, as long as competing bloggers and/or journalists can read the New York Times, a reader may not have to in order to get the information it originates — whether through a reliable summary or a slightly twisted version, as the case may be. And people simply might be more willing to read those than they are to whip out their credit cards, whether for a monthly subscription or for metered access that charges them incrementally for each article they read beyond the free allotment. One answer could be branded mobile and tablet apps that are specially tailored to look good on that device, and which erect a small barrier between a reader and competing publications, like the one the NYTimes already offers for free on the iPhone. Unlike web browsers, which can load any web page, the New York Times controls which content appears in its app, so readers who use free versions mobile and tablet apps could be more readily tempted into paying than those who access the publication through the all-seeing web. "Traditionally, people went to their favorite news sources to find the information they wanted. Now, more and more… information is finding them. Smartphones are just the beginning of this new way of thinking about the information interaction process," said Sulzberger, adding that augmented reality applications could also play a part in the Times' digital distribution strategy in years to come. See Also: Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
| Toyota's guru spreads his philosophy of profit - New Zealand Herald Posted: 03 Mar 2010 02:22 PM PST A cafe in the middle of Manukau's industrial heartland sets the stage for the Herald's meeting with Kaizen Institute founder Masaaki Imai - a man who has spent decades spreading Japanese business philosophy around the globe. It is 8am. Imai, born in 1930, has a regal presence at the table where he sits alongside a colleague from New Zealand and another from Europe and sips his tea, before discussing the benefits of the Kaizen philosophy. "In the West, when managers think of improvement, they think it should cost a lot of money," he says. Imai says improving a business through Kaizen will actually save money, keep workers happy, and provide a competitive edge. Over the years Imai has formed a close relationship with the Toyota Corporation, and based one of many books on his observations of the car giant's manufacturing process. He says Toyota used the Kaizen philosophy - quite successfully - to become a market leader. When asked about the mess the company has found itself in lately, with millions of cars recalled, he says: "I still think Toyota is one of the best-managed companies, and its management is committed to producing good-quality products. I have no doubt of Toyota's future strength." Imai says Toyota should return to profitability in two to three years. Toyota used Kaizen methods to recover from a recession that nearly bankrupted the company in the 1950s, and again to weather the stockmarket crash of the early 1970s. He says Toyota came out of those events stronger than any of its competitors, thanks to Kaizen. "The good lesson you can learn from this is - when it comes to quality issues - even the best company can fail." We leave for a visit to Fisher & Paykel Healthcare, where Imai has been invited to tour the factory floor and give advice on how well the company's Kaizen policies are being implemented. In the boardroom we meet Michael Daniel, chief executive of Fisher & Paykel Healthcare, along with other members of his team. Daniel gives a briefing on the company's products, which include respiratory humidifier systems and devices to help sufferers of sleep apnoea. He says Fisher & Paykel Healthcare has followed a philosophy of continuous improvement since the early 1980s. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
| Psion Launches the New Workabout Pro 3 ' the Fastest and Most Modular ... - Consumer Electronics Net Posted: 04 Mar 2010 01:06 AM PST March 04, 2010 -- LONDON, BUSINESS WIRE --Psion (LSE:PON.L), a global provider of mobile computing solutions, today announced the new Workabout Pro 3. The new model has been developed incorporating some of the ideas revealed today as the company unveils a radical overhaul of its business model with a move to 'Open Source Mobility' (OSM), an open innovation philosophy which means it can co-create solutions with its partners and customers. The new philosophy means that Psion will have the industry's most modular product platform, sharing common components and tools with developers, resellers and clients. It will allow them to create highly tailored modules for mobile devices built on Psion's versatile product platform.  The new Workabout Pro 3 includes enhancements that make it the most modular and rugged device available today that meets or exceeds the IP65 International Protection Rating:
'The new Workabout Pro 3 extends our heritage in modular design, and underlines our new strategy for Open Source Mobility,' said Mike Doyle, Chief Technology Officer at Psion. 'We know our devices are often used in some of the most demanding computing conditions, and while we continuously strive to improve our products, they are also designed to last a lifetime and withstand the elements. This is yet another world first for Psion.' The Workabout product was first launched 18 years ago, and has always had a foundation in modularity, expandability and easy customisation. The new Workabout Pro 3 reflects and benefits from this philosophy and sets out Psion's intentions with OSM. It expands upon the usability and modularity of the Workabout Pro series, offering improved flexibility, efficiency and performance for everything from RFID and scanning to biometrics. The most modular product in the industry and designed for improved ROI, the new Workabout Pro 3 makes it easy to upgrade or change software with its flexible, 'future-proof' design that allows businesses to customise the devices to meet their specific needs. This level of modularity, combined with Psion's hardware and software development kits that allow customers to build their own applications, enables the development of thousands of buildable combinations for the devices to meet the needs of almost any business. The new Workabout Pro 3 is also backwards compatible with other devices in the Workabout Pro line, software and add-ons, allowing for seamless migration and eliminating the need to reinvest in new equipment. About Psion Psion is the pioneer in quality mobile handheld computers and their application in industrial b2b markets around the world. We've innovated in mobile computing since 1980, helping our global customers solve their business problems, including Volkswagen, SNCF, RWE nPower, E.ON, BMW, Goodyear, Copenhagen Airports and major international transport hubs. Our mobile devices are rugged, resilient and built to last. They are tailor-made solutions through Open Source Mobility ' our open innovation philosophy in which we co-create mobile hardware, software and services, together with our customers and partners. Psion is a public company on the London Stock Exchange. It is headquartered in London with corporate offices located in Europe, North America, Asia, Latin America and the Middle East. For more information, visit www.psionteklogix.com. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
| CONTENTSERV Decides Against Participation at CeBIT 2010 - PR Inside Posted: 04 Mar 2010 01:20 AM PST 2010-03-04 10:13:46 - Rohrbach/Ilm March 4, 2010: CONTENTSERV, one of the leading specialists in web-based Enterprise Marketing Management software solutions will not participate in the computer trade fair CeBIT in spring 2010. Instead CONTENTSERV will focus on its own target group-oriented measures.
Focus 2010 on target group-oriented measures „CeBIT doesn't fit in with CONTENTSERV's events concept at the moment", Patricia Kastner, CEO of CONTENTSERV GmbH, announced. „The number of participants at CeBIT has been declining for years whereas our in-house events have been increasingly successful. This development has led to a change in course. In the context of our new communication and marketing strategy, it's our goal to develop efficient and target group-oriented measures. At the moment CeBIT no longer provides us with the appropriate framework" confirms Petra Kiermeier, Head of Marketing at CONTENTSERV in support of the decision.A decision in keeping with the philosophy of its own products CONTENTSERV announced that it would make increasing use of its own established communication and dialog marketing platforms, and events such as roadshows, industry sector and theme days as marketing instruments. These are measures that have been taken in many projects. "In cooperation with our commercial partners we will hold bespoke events for our target groups in 2010", Patricia Kastner says. „At the same time we will also play on the concentrated competence of our partner network". In the case of many CONTENTSERV customers and interested parties the trend towards targeted dialog marketing measures and away from non-focussed, cost-intensive participation at trade fairs is also evident. With its focus on software solutions that serve the efficient support of a personalized and individualized sales approach, CONTENTSERV is also part of this trend. A special highlight is the new CONTENTSERV portal solution for the fully web-based creation of direct mailings. „When we consistently make use of our own capabilities, we are simply holding true to our product philosophy and meeting the needs of the market ", Patricia Kastner explains. More information on CONTENTSERV can be found under www.contentserv.com. About CONTENTSERV CONTENTSERV GmbH is the software manufacturer for Enterprise Marketing Management Solutions (EMMS). CONTENTSERV provides creative systems for marketing, sales and communication and is unique in its all-round and user-friendly approach. All creative media and communication processes are supported with this approach. Media such as catalogs, portals and websites, magazines or advertising material are created professionally without specialized knowledge via a web browser. Thus, processes are optimized, and considerable savings in costs and time are achieved. This in turn leads to quicker time to market for the product communication and to a clear competitive edge. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
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