“Firm's philosophy: PR can be fun - St. Louis Post-Dispatch” plus 3 more |
- Firm's philosophy: PR can be fun - St. Louis Post-Dispatch
- Philosophy only gets you so far in football - Herald Scotland
- Eagle County jail is a facility with a philosophy - Vail Daily News
- 106-year-old Oklahoman talks about poker, wagons - Tulsa World
| Firm's philosophy: PR can be fun - St. Louis Post-Dispatch Posted: 28 Mar 2010 01:16 AM PDT <deck-head-bold/>Aaron Perlut, 38, managing partner of Elasticity, a marketing agency at 914 Spruce Street. Family — Married to Susan Perlut, a physical therapist. Two sons: Jackson, 7, and Trey, 5. The family lives in Clayton. Aaron grew up in Springfield, Va., outside of Washington. His parents are Richard and Anita Perlut. Richard is an engineer with the U.S. Department of Defense; Anita is an interior decorator. Aaron has a younger brother, Noah, 35, who is a professor at the University of New England in Portland, Maine. Education — Virginia Commonwealth University, Richmond, Va., B.A. in journalism, 1993. What brought you to St. Louis? — I was recruited by Fleishman-Hillard.
What did you do at Fleishman and when did you leave? — I was a vice president and I left on Jan. 1, 2009. Why? — I wanted to start my own business and head in a different direction than what was being done at Fleishman. I also realized I was not cut out for corporate PR. What had you done before you went to work for Fleishman? — All my life, I wanted to be a sportscaster. Basically, growing up I wanted to be the late Glenn Brenner, who was a TV sportscaster in D.C. I spent two years as a sports producer with the CBS affiliate in Richmond (WTVR) and then one summer I interned with Brenner. I decided TV was not a good fit for me. Why were you so interested in sports? — I love sports. I played football and basketball in high school. What did you do after you gave up the TV idea? — I did a lot of internships. I interned with the Atlanta Braves Triple-A team doing marketing and PR; I was a Capitol Hill congressional intern; a Fleishman intern in Washington; and an intern at my fraternity's (Pi Kappa Phi) headquarters in Charlotte, N.C. Where did you land? — I had the journalism background and good writing skills so I figured PR might be a good track for me. I got a PR job in Miami and then went to work for a regional energy company doing PR. Before coming to St. Louis, I was working for Progress Energy Co. in St. Petersburg, Fla. How would you describe Elasticity? — We describe ourselves as a digital word-of-mouth marketing agency that focuses on the triangulation of social media, blogger outreach and traditional media relations. What is your goal in doing nontraditional marketing and PR? — One of our goals is to bring an element of humor into the way companies try to reach target audiences. An example of this is the American Mustache Institute. What is the American Mustache Institute? — A seemingly ridiculous institution that is dedicated to the growth and preservation of the mustache. What's the point? — We can look at the institute to see the triangulation of traditional media, social media and the blogosphere. The institute has wound up in all three spheres in a variety of ways. We also raise money through the AMI for Challenger Baseball, which is a baseball league for kids with disabilities. Who are some of your clients? — Charter, Capitol One, Anheuser-Busch, Monsanto, Quicken. Who are the other managing partners of Elasticity? — Former colleagues of mine from Fleishman — Brian Cross, the former director of Fleishman's digital group, and Dan Callahan, a former vice president. Our parent company is Osborn & Barr Communications. What are your goals for Elasticity? — Ideally, we would like to become known for creating these very unique programs that help companies connect with their target consumers. We do not believe that PR has to be dull or boring. What do you do when you're not dreaming up tongue-in-cheek organizations like the American Mustache Institute? — I love to see live music at places like the Pageant. I'm a big fan of groups like the Black Crowes. We also like movies a lot — my all-time favorite is "Anchorman," and the best movie I saw recently was "Avatar." I also spend a lot of time with my kids. What was the last, best book you read? — Ozzy Osbourne's autobiography. I'm still reading it. What do you drive? — A Dodge Ram pickup truck — gray, 2009. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
| Philosophy only gets you so far in football - Herald Scotland Posted: 28 Mar 2010 02:42 AM PDT Some questions are rarely asked and never answered. Is it worse to lose to St Mirren than to Ross County? Is the former player-hero turned saviour the curse of the eternally gullible club? Is it best, for that matter, to commence the season with attractive verve and then fall apart? Or should you just fall apart from the start, bit by miserable bit? Finally, for a bonus point, try this: is "expansive" football impossible in the grubby slog of the SPL, or is the very suggestion, as someone said, only an excuse? We speak, of course, of two managers with things in common. Tony Mowbray and John Hughes share that Hibs pedigree, of course. Both men also possess what lofty souls term "a philosophy". And both have a talent for bafflement unknown to Socrates. There are differences. Hughes is still in a job, for one thing, either because the Hibs board believes in giving a coach time, or because smelling salts are called for whenever a pay-off is mentioned. Equally, there was never the slightest pressure on Mr Talkative to take the title, even from the "worst Rangers side in living memory". That was Mowbray's unique challenge, the context in which even a squad under construction was to be judged, and one which he fluffed up, royally. Hughes, in contrast, was receiving all sorts of plaudits for his recruitment policy until the wheels came off. Those exciting young men got off lightly, indeed, in merely losing to Hearts. In giving Ross County an early Christmas – and in extending a farce into its 108th sell-out year – they exhausted excuses. The Hibs coach says he can't explain what has gone wrong. Now he wants wagons circled – is that 4-4-2? – and a siege mentality. Perhaps he should remember instead that it is easier for youthful talents to enjoy a full social life in Edinburgh than in Glasgow. For now, our John is stumped. Mowbray, on the other hand, never liked to admit that he was in search of a clue. He fell into the habit of praising "performances" that were actually pointless rather than admit that he had selected a bunch of no-marks. Nor would he address a simply inquiry: how bad did Rangers have to be? Mowbray's hiring policy has been pulled apart often enough. We forget, though, that he himself was hired, in part, precisely because he was thought to have an eye for the sort of player you can buy cheap and sell dear. That hope ended with the emergency acquisition, for English Premier League money, of Robbie Keane. Yet bear another difference between two managers – or rather two boards – in mind. At Hibs, the habit is to hire someone who is young (therefore inexpensive) but shows promise. If they flourish, they move on. But established talent is far beyond the means of Easter Road. Parkhead has a very different agenda. The coach needn't be top class to begin with, but must be proven. The tradition began with Jock Stein and continued, with some spectacular blips, through to Martin O'Neill and – whatever the fans thought – Gordon Strachan. Where was Mowbray in the line of succession? A confession: when he got the job, I wrote in these pages that he might be ideal for Celtic. We can talk about my finest hour another time. I was basing an opinion on what I knew about Mowbray at Easter Road, and forgetting a couple of non-trivial things. Europe, for one. Five years ago, Mowbray took Hibs to third in the SPL – the summit, most decades – and to a Uefa Cup place. The upshot? Dnipro and a 5-1 first-round defeat. Compare, but don't contrast, his European record with Celtic. Then our man moves on, as they always do. This time the lucky club is West Brom. First, he takes them to the Championship play-offs, then to the FA Cup semi-finals, then to the Premier League. Some people admire expansive football; other people predict relegation. Other people are right. Yet Celtic chose to hire Mowbray on that basis. Forget the relative poverty of West Brom in the higher reaches of English football. Mowbray had shown himself, as a matter of record, to be no better than a Championship manager. And this was good enough, it appears, for Parkhead. Perhaps it was, and is. Perhaps that's the real story. Celtic can neither attract nor afford the very best coaches, least of all the sort who would want to spend money on the handful of top players liable to give the SPL a second glance. Yet that truth does not explain everything. Even with a ramshackle squad and incoherent thinking, Mowbray should still have got the better of the other lot, the ones who truly matter. Had the roles been reversed, had Rangers found themselves in Celtic's current position, no-one would have been astonished. Mowbray "needed time"? This was the time. Hughes, in contrast, has only an old Hibs problem to deal with. Yet again, there is a bunch of young men who relish the good times (in every sense) and can't cope with the hangover when the party turns sour. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
| Eagle County jail is a facility with a philosophy - Vail Daily News Posted: 27 Mar 2010 11:15 PM PDT
County jails serve a transient clientele, holding prisoners for a short time until either the penalty for minor crimes is paid or the court system sends those convicted of major offenses into the state prison system. Kaufman stresses that it is not the law officers' job to delve out justice. Courts handle that task. "Once the arresting officer comes through the door with a prisoner, they are ours. We need them to behave, get through the booking process and live with us," he says. When prisoners first come into the jail, they are classified based on the incident that landed them in the detention facility and on their criminal history. Violent criminals go to the traditional cell section of the jail, and do not have the option of entering the direct supervision pod. Once in the jail, it is the inmate's behavior that determines whether he can live in the relative freedom of the direct supervision facility. The jail administrator estimates that about 95 percent of the people who end up in the Eagle County jail are not violent by nature. "Most people come in here high (on drugs) or drunk. If they are in here long enough and sober up, they become somewhat sociable human beings … so why not threat them like one?" Kaufman says. The rules and expectations for the direct supervision inmates are clearly spelled out and posted on the walls. The prisoners are responsible for cleaning the pod three times a day. They must be respectful of one another, and of the jailer who "lives" with them during his work shift. They are encouraged to participate in life skills classes and programs such as English language classes and Alcoholics Anonymous. They can also gain some credit by participating in "restorative justice" programs that help criminals understand the true impacts of their crimes. Good behavior is rewarded, perhaps with a movie played on the big screen television, use of the Wii, a phone call or the opening of the commissary. There is zero tolerance for violation of the rules. On a recent afternoon, one inmate who had attempted to stare down a detentions officer was immediately remanded back to a jail cell. Although there are five detentions officers on duty during any shift at the jail, only one stays in the room with the prisoners, talking with them, answering questions and building rapport. That is one of the reasons there are no individual cells with walls and doors. "If you can't see them, you don't know the culture of the jail. We want to see the officers in the pods, talking to inmates," says Kaufman. "The idea is to develop a rapport," explains Toby Baldwin the officer on duty in the pod on a recent afternoon. "The inmates see you as a person, not just an authority figure." That relationship means a safer working situation for the officers and the inmates, and fewer lawsuits, adds Kaufman. There are fewer inmate fights or officer assaults. "I don't like the other (cell) jail. This is better," said one orange-clad inmate, who had another 10 days of a jail sentence to serve. He had no problem with completing the assigned chores. Another inmate, who said he had served time in several jails, was moved to the pod after exhibiting good behavior on the cell side of the jail. "You just keep your nose clean, and do what you're told. I'm serving my time quietly, and peacefully, and getting along," he said, "… you don't get to play Wii on the other side." The relationships built inside the jail, can create the kind of trust that ends up helping out officers on the road.
Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
| 106-year-old Oklahoman talks about poker, wagons - Tulsa World Posted: 28 Mar 2010 08:26 AM PDT
If you want to bookmark this article on your profile page you need to Login to your tulsaworld.com account.
If you want to bookmark this article on your profile page you need to Login to your tulsaworld.com account.
Reader Comments
Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
| You are subscribed to email updates from Philosophy - Bing News To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |

0 comments:
Post a Comment