“Brady, Brees meet at the top of their games - Brattleboro Reformer” plus 4 more |
- Brady, Brees meet at the top of their games - Brattleboro Reformer
- Rhodes Scholars named for 2010 - heartland connection.com
- PRCC to host lecture on philosophy, everday life - Hattiesburg American
- Why Customer Centricity Is More Than a Marketing Trend - Advertising Age
- Both Wings, Pistons have their share of bad luck - Detroit Free Press
| Brady, Brees meet at the top of their games - Brattleboro Reformer Posted: 30 Nov 2009 05:06 AM PST NEW ORLEANS -- Drew Brees doesn't see himself in quite the same class as Tom Brady. Not yet, anyway. Brees subscribes to the philosophy that quarterbacks are remembered more for victories than passing numbers. So while the Saints' prolific quarterback is one of only two players in NFL history -- Dan Marino being the other -- to throw for more than 5,000 yards in a season, Brees judges Brady by his three Super Bowl wins. "It's an honor to be put anywhere near the same category as him," Brees said of the Patriots quarterback, with whom he'll share the Louisiana Superdome stage Monday night when New England visits the unbeaten Saints. "He will go down as one of the best of all time." Brady and Brees have some obvious differences, starting with their height. Brady stands tall in the pocket at 6-foot-4, exuding that California cool as he slides up to avoid pressure and dissect defenses with an array of precision throws. Brees is 4 inches shorter and a little scrappier. The blue-collar Texas native doesn't share Brady's cover-boy image. "If you just stood the two of us next to each other, we wouldn't look anything alike, so maybe you'd say that our styles are a little different," Brees said. "But in the end you want the result to be the same: you win football games and you win championships. Obviously he has three (NFL titles) and I'm still trying to get that first." Despite the disparity in titles, the respect is mutual. Brady, who played at Michigan, remembers Brees' success at Big Ten foe Purdue. They've faced each other twice in the pros, both victories by San Diego when Brees was with the Chargers.Brady sees Brees as a player who "really loves the game, throws a great ball, is really good mechanically, has good footwork, is a great worker." While superficial differences abound, the quarterbacks share some of the same intangibles typically associated with greatness, according to those who've been able to catch passes from both. "You see the success they have on Sundays and when you're around them during the week you see why," said Saints tight end David Thomas, who was traded from New England to New Orleans just before the start of the regular season. "They're such hard-working guys, taking care of their bodies, getting their mind ready for the game and just the meticulous way that they prepare every week." Saints coach Sean Payton sees similarities in each quarterback's accuracy and decision-making. "They're obviously built differently; guys are wired differently and there are a lot of different characteristics, but generally if you're getting good quarterback play, you're getting a guy that is accurate throwing the ball," Payton said. "They're generally good decision-makers and they generally can decide fairly quickly where they want to go with the football based on the looks they're getting. Those are certainly traits that you would see with both of these quarterbacks." Brady and Brees will be among the first to say that their highly anticipated showdown is not so much about them as their playoff-contending teams. The Patriots are trying to solidify their hold on the AFC East and perhaps preserve their status as the only franchise to go 16-0 in a regular season. The Saints remain in pursuit of perfection and want to stay ahead of Minnesota for the top playoff seed in the NFC. Yet Brady and Brees know much of the focus will be on them. They are playing as well as any two quarterbacks in the NFL. Each has thrown for more than 300 yards at least five times this season. New Orleans' offense leads the NFL, while New England's is second. Brady has surpassed 300 yards in five straight games. If he makes it a sixth in New Orleans, he'll tie an NFL record shared by Steve Young, Kurt Warner and Rich Gannon. Meanwhile, Brees and the Saints are on pace to score 590 points this year, threatening the record 589 Brady and the 16-0 Patriots put up in 2007. Brady said he wouldn't be surprised to see the 2009 Saints go down as the highest-scoring team in regular-season history. "There are always going to be great receivers and quarterbacks that finally come together under a coach that's been with them for a few years that really understands the strengths and weaknesses," Brady said. "The schedule aligns right and the scores of the games come out a certain way, so (offensive records are) always going to be broken." Brees won't deny he enjoys the sense of accomplishment that comes with setting records. He was only 16 yards short of eclipsing Marino's single-season passing mark of 5,084 yards last year. Yet Brees said records matter more when they come as a result of winning. Last year, the Saints went 8-8 and missed the playoffs. This season, Brees' average for yards passing is down from 317 to 275, yet the Saints, thanks to a stronger running game and a defense that produces more turnovers, are 10-0 for the first time in franchise history. "I'm certainly not trying to make it quarterback against quarterback," Brees said. "My offense is trying to score more than his offense ... but it is exciting to share the field with guys like that." This content has passed through fivefilters.org. |
| Rhodes Scholars named for 2010 - heartland connection.com Posted: 23 Nov 2009 07:05 PM PST
Monday, November 23, 2009 at 6:15 a.m.
Read more: Education, Rhodes Scholars WASHINGTON (AP) -- A senior at Truman State University is among 32 men and women from across the U.S. have been selected as Rhodes Scholars for 2010. Andrew McCall of St. Louis is the first Rhodes Scholar to be elected from Truman State. He is studying philosophy and religion at the Kirksville school, which has about 6,000 students. He also is captain of the swimming team and a violinist in the university symphony. McCall also has taken courses in Vienna, Austria, and the University of Colorado. The scholarships announced early Sunday provide all expenses for two or three years of study at the University of Oxford in England. The 32 winners were selected from 805 applicants endorsed by 326 different colleges and universities. McCall plans to study philosophy. This content has passed through fivefilters.org. |
| PRCC to host lecture on philosophy, everday life - Hattiesburg American Posted: 30 Nov 2009 09:46 AM PST The Forrest County Center of Pearl River Community College will present the second of this year's Social Studies Faculty Lectures on Thursday at the Hattiesburg campus on U.S. 49 South. Tim Crowe will discuss "The Meaning of Life: How Philosophy Relates to Everyday Life" at 9:30 a.m. in the multi-purpose room in Building 5. The public is invited. This content has passed through fivefilters.org. |
| Why Customer Centricity Is More Than a Marketing Trend - Advertising Age Posted: 30 Nov 2009 01:35 PM PST Its Definition Has Implications That Should Reach Deep Into the Marketing OrganizationWe live in a world of trends. The Walkman, Pinot Noir, the Lambada, animated gifs, tree hugging, the mullet. Some endure; some don't. One recent trend in marketing is customer centricity.Nearly 2 million results -- that's how many pages show up on Google when you enter the keywords "customer centricity" (heck, it even has its own Wikipedia page). The philosophy is far from radical, but it's also one that is sadly not commonly executed in many marketing organizations. So what does "customer centricity" mean, anyway? A dime-store definition is this: "Customer centricity" means focusing on the customer you're talking to rather than on the product you're trying to push. Seems simple enough, doesn't it? But this deceptively simple definition has implications that should reach deep into the vitals of a marketing organization. Let me play this out a bit more. Let's assume that you acknowledge the concept of customer lifetime value. Are you also factoring in the expense of that marketing? If so, my guess is that you're looking at it at a global level (campaigns or products or programs), because breaking the expense side of the equation down to a customer view can be technologically challenging. It requires boatloads of data and sophisticated analytical models based on more time-series regression analyses than you can shake a stick at. So, mostly, we take a fairly straightforward propensity-to-purchase model and rank our audience. Then we select the top X deciles in that ranking and invest. In a truly customer-centric world, that's no longer good enough. Previously, I wrote on the topic of "wasted conversations," and there was some lively debate about "missing the importance of brand awareness." However, brand awareness, brand preference, brand impact, etc., can all be measured and tracked. Certainly, a single conversation doesn't have to result in an immediate sale, and that's why the lifetime-customer view is so fundamental to a customer-centric philosophy. Repeat business is what makes our Wall Street godfathers happy, after all. Another implication of this customer-centric, lifetime-value view of the marketing relationship is this: We have to stop living in a 90-day world. This is particularly important when it comes to the importance of factors like brand awareness, because the measurable effect of brand advertising on sales lags behind that of stimulated sales, stubbornly refusing to limit itself to a convenient 90-day window of time. We not only have to shift from product centricity, we also have to move away from calendar centricity. So. Here we are on Planet Customer Centricity. Let's take a look around. We embrace the concept of customer lifetime value, our horizon stretches way beyond the fiscal quarter, and we understand the role of brand advertising as much as we know that of the directed-sales stimulus. Now, let's take another look at the expense side. "Given your current propensity to purchase, Judy Six-Pack, we can send you an e-mail, but we can't send you a $5 coupon. Or, we can talk to you on Twitter, or through a Super Bowl ad, but we can't afford to send you a catalog. Because if we do, our aggregate CLTV/E won't hit target." Now we know who is worth talking to, and how, and when. For those "wasted conversations," we still have non-addressable, wide-reaching, inexpensive "air cover" to build and maintain awareness, to increase propensity to purchase. Now, our job is to convert the customer from a waste of our resources into an asset that will provide lifetime value to us at an acceptable level of investment. How will we do that? By offering Judy Six-Pack value in return. Yes, another funnel. So, moving from Earth to Planet Customer Centricity isn't merely a shift in focus from widgets to individuals. It's a whole new marketing mindset that will transform much of current strategic planning, marketing and media optimization, and force us to revisit the way we conduct conversations with our customers. So here's a revised definition: Customer centricity means focusing on the customer, both in terms of the value you offer, but also in terms of the long-term value that the customer will provide in return. The good news is that by embracing a truly customer-centric philosophy, your CFO will be a much happier camper, because now you can quantify your investments and returns in a way she understands. There are plenty of ways that your customers will benefit, too, but I'll save that for another post. Right now, I have an appointment with my barber. Goodbye, mullet.
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| Both Wings, Pistons have their share of bad luck - Detroit Free Press Posted: 30 Nov 2009 02:25 PM PST Jamie Samuelsen, the sports director for the "Deminski & Doyle" morning show on WCSX-FM (94.7), blogs for freep.com. His opinions do not necessarily reflect those of the Detroit Free Press nor its writers. You can reach him at jamsam22@gmail.com and read more of his opinions at freep.com/jamie. Which team has had worse luck this season: the Pistons or the Red Wings? Which team is best equipped to carry on through it?That is a very, very close call. The Pistons have had worse luck because they have a much smaller margin for error. They have a smaller roster, thus key injuries hurt more. And they also have less room for a letdown. This was an undermanned roster that was going to struggle to make the playoffs from the beginning. So to lose what they've lost is borderline unfair. The Wings have had ridiculous bad luck with injuries in the early going, but when you can still trot out Nicklas Lidstrom, Henrik Zetterberg, Pavel Datsyuk and Chris Osgood, nobody is going to feel that sorry for you. And that's why the Wings are the best equipped to carry on. In a weird way (follow me here), the Wings are almost better off losing their players for long stretches of time. The players on the ice know Johan Franzen and Nicklas Kronwall aren't coming back anytime soon. The replacement players thus know their roles and know it's on them to perform. The Pistons have a trio of guys (Prince, Hamilton and now Gordon) where there is no definite timeframe. Will Bynum is getting huge minutes now, but will he get the same when Rip and (little) Ben come back. Same for the rookies like Austin Daye and Jonas Jerebko. It's good that they're getting playing time, but unsettling not knowing when that playing time is going away. New coach. New players. New philosophy. The one thing you need more than anything else is continuity. And John Kuester hasn't gotten anything close to that. Sunday featured the fifth different starting lineup he's used in the first 17 games of the season. After years of seeing the same five out there every night, that's unsettling for Pistons fans. But even more unsettling for a first year head coach. For the Wings, it's just the opposite. Veteran coach. Championship philosophy. Granted, some new players, but most of those players were either raised in the Wings system or brought in because they knew how to fit in. There have been some very rough patches and the standings are ugly to look at right now. But there is enough here that I still think this is a playoff team, even with the injuries. With the Pistons, I really have a hard time seeing it. This content has passed through fivefilters.org. |
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@FFcommunicator
Fame Foundry
What you want your customers to think of your brand is "wow, they think of everything." The only way to get there is with data, and as you put it "boatloads of it."
When customers start saying "they really get me and they think of everything" is when you have become customer centric. You have to understand your customer, and they need to understand you. It's extremely hard because large brands have to pool everyone together in user groups and other breakdowns because it is just to expensive to have each customer as it's own data point.
Customer centricity is much more achievable for small businesses. Small businesses need to get a system down early and invest into that system as the company grows. Companies trying to become this are behind a huge 8-ball.
Adam Atwood
Kilman Atwood Inc.